guerillagirl – user experience designer

guerillagirl's (ux) design journal

About Users’ Goals (Goals ≠ Tasks)

| 0 comments

“Users’ goals are often quite different from what we might guess them to be. For example, we might think that an accounting clerk’s goal is to process invoices efficiently. This is probably not true. Efficient invoice processing is more likely the goal of the clerk’s employer. The clerk is more likely concentrating on goals like appearing competent at his job and keeping himself engaged with his work while performing routine and repetitive tasks, although he may not verbally (or even consciously) acknowledge this.”

Source: Cooper A., Reimann R., Cronin D.; About face 3: the essentials of interaction design, John Wiley & Sons, Inc., New York, NY, 2007

Leave a Reply

Required fields are marked *.