I am thrilled (and a bit stunned) that our Berlin Ladies that UX community is, amongst other Berlin women’s groups portrayed in the German Vogue as part of the #Gerwomany campaign. A big thank you to Clara Nebeling!
» „As a user I want to click the button…“
Nope. No one ever wants to click a button.
„… so I can submit the form.“
No. Maude does not care about submitting the form. She might, however, care about the thing the form will get her.«
Jep. Exactly! Scenarios are the best basis for requirements – not „agile“ user stories. Later in the process, those „agile user stories“ could be used as something like „scoping tools“ after the requirements based on scenarios are given.
Read the article here: “As a user” needs to stop.
“People talk to Siri about all kinds of things, including when they’re having a stressful day or have something serious on their mind. They turn to Siri in emergencies or when they want guidance on living a healthier life,” states the April ad for a “Siri Software Engineer, Health and Wellness” in Santa Clara, California.
In 1987 Apple had already mapped out a vision which way they want to go. Look at that: It includes today’s digital assistant (like Siri but way more smarter) screen sharing concepts and a rough version of something like the iPad. It’s important to map out where you want to go because it might extremely helpful to focus and go that way.
What’s your long termed product vision? What would an article 5 years from now say about your product?
“We’re a data-driven organization”
No, be a data-informed organization. Well-informed people, not data, should be making your decisions.
— Luke Wroblewski (@lukew) 8. September 2017
Amongst other things when it comes to gender stereotyping, studies show that dominant behavior by males tends to be positively received by western society since dominant men tend to be perceived as “independent”,“assertive“ and „successful“, whereas dominant women tend to be perceived as “pushy” or “bossy”.
Nass et al did a series of studies in the late 90s to determine if computers trigger the same scripts and cognitive schemas associated with gender stereotyping – as they conducted an experiment they found out their hypothesis that people mindlessly apply gender stereotypes to computers were supported.
During this experiment, participants used computers for three separate sessions:
a) tutoring (via voice output), b) testing (screen-based), and c) evaluation (via voice output).
„The results supported the hypothesis that individuals would mindlessly gender-stereotype computers. Both male and female participants found the female-voiced evaluator computer to be significantly less friendly than the male-voiced evaluator, even though the content of their comments was identical. In addition, the generally positive praise from a male-voiced computer was more compelling than the same comments from a female-voiced computer: Participants thought the tutor computer was significantly more competent (and friendlier) when it was praised by a male-voiced computer, compared to when it was praised by a female-voiced computer. And finally, the female-voiced tutor computer was rated as significantly more informative about love and relationships compared to the male-voiced tutor, while the male-voiced tutor was rated as significantly more informative about computers.“
„The content is the navigation, and it’s all in context. […] Unfortunately, the art of content modeling is still unfamiliar to many UX designers, who hear “content” and assume it doesn’t apply to them.“
I really like this article about Object Oriented UX from our next Ladies that UX speaker Sophia. Related to that, in workshops, we often conduct a word listing exercise to gather input from the project team and work similarly with the nouns we found that may refer to objects or actors (content wise) in the system we’re planning and use the verbs which can help us to think about actions and adjectives which may refer to design principles. Looking forward to Monday and I hope that I can make it!
Our next Ladies that UX Berlin meetup is coming along! This time, Sophia Voychehovski, founder of Rewired UX Studio in Atlanta and also the organizer of the Atlanta Ladies that UX chapter will speak about Object-Oriented UX! Sophia was highly involved in designing CNN.com’s responsive election night experience in 2012—and again in 2016.
When & where:
Monday, 11.09.2017, Doors open:18:30
A big thank you to ThoughtWorks for hosting and sponsoring this month’s event. Contact me if you have a topic you’re passionate about and would like to give a talk at one of our upcoming events.
Make sure to RSVP here, if you are close by! See you there!
„Like chess, a social interaction is typically a transaction between social partners. One animal may, for instance, wish by his own behaviour to change the behaviour of another; but since the second animal is himself reactive and intelligent the interaction soon becomes a two-way argument where each ‘player’ must be ready to change his tactics — and maybe his goals – as the game proceeds. Thus, over and above the cognitive skills which are required merely to perceive the current state of play (and they may be considerable), the social gamesman, like the chess player, must be capable of a special sort of forward planning. Given that each move in the game may call forth several alternative responses from the other player this forward planning will take the form of a decision tree, having its root in the current situation and growing branches corresponding to the moves considered in looking ahead at different possibilities. It asks for a level of intelligence which is, I submit, unparalleled in any other sphere of living. There may be, of course, strong and weak players – yet, as master or novice, we and most other members of complex primate societies have been in this game since we were babies.“
Nicholas K. Humphrey. The social function of intellect. In P. P. G. Bateson and R. A. Hinde, editors, Growing Points in Ethology, pages 303–317. Cambridge University Press, 1976.
„Users’ goals are often quite different from what we might guess them to be. For example, we might think that an accounting clerk’s goal is to process invoices efficiently. This is probably not true. Efficient invoice processing is more likely the goal of the clerk’s employer. The clerk is more likely concentrating on goals like appearing competent at his job and keeping himself engaged with his work while performing routine and repetitive tasks, although he may not verbally (or even consciously) acknowledge this.“
Source: Cooper A., Reimann R., Cronin D.; About face 3: the essentials of interaction design, John Wiley & Sons, Inc., New York, NY, 2007
„A text label is really needed to clarify the meaning of an icon because universal icons are rare“
Thanks Olga for an awesome workshop last Friday! An impression of how much fun it was can be found below!
Erika Hall, author of the book „Just enough research“ has taken a more effective approach she calls team-based research. She says her goal is to shift the focus away from a more academic way of thinking.
„Researchers, as humans, will do what’s habitual and comfortable for them, which is want to be a specialist, and go off in a corner, and do a rigorous course of study, and write up a report. Then, designers and developers will do what they want to do, which is not read anything and go off and do things that are interesting and feel productive to them.“
Listen to the podcast episode here:
“Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.”
Word. This is because you get instantly biased when confronted to a possible solution.
Prototype and Test is post-facto. It is not design, but rather refinement. It is not user centered, but rather artifact-centered. 14
— Alan Cooper (@MrAlanCooper) 24. August 2017
„We wake up in the morning and we open the closet; we feel that we decide what to wear. we open the refrigerator and we feel that we decide what to eat. What this is actually saying, is that many of these decisions are not residing within us. They are residing in the person who is designing that form. When you walk into the DMV, the person who designed the form will have a huge influence on what you’ll end up doing.“
Psychologist Dan Ariely talks about the irrationality in our decision making if we are not sure about something and why we are not the super-rational cost/benefit animal (aka Homo Oeconomicus) who is deciding by weighing up cost/benefit the rational way.
Below there are two screenshots which are taken from the talk above. The first one shows three choices. In an experiment, they put away the option nobody wanted. We can clearly see how the decision making then did change based on this little detail. This and the topic of the whole talk links very well to the concept of loss aversion – which comes from Prospect Theory – by the famous psychologists Kahneman and Tversky.
Or: The problem with so called „agile“ user stories and their corresponding narrowed-down solution views. Great talk on scenarios by Kim Goodwin.
„Real people go just go „log in“ they are trying to accomplish something, they have some other goal in mind, and they are going somewhere after they log in, and they have been somewhere before they log in“