guerillagirl – user experience designer

guerillagirl's (ux) design journal

13/03/2018
by stef
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Permanent usage of pop-ups and interruptions hurt your orgas credibility

Just stumbled again upon this quote: “Our studies showed that ads that pop up in new browser windows hurt a site’s credibility. This makes sense; people usually go to Web sites with goals in mind, and they expect the site … Continue reading

11/03/2018
by stef
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Designing for credibility and Stanford Website credibility guidelines

Credibility is a very important factor in both: Human to human Interaction, but also when we interact with computers/technology. Unfortunately, the factor is often neglected in the latter. As credibility is attributed to others, it is a subjectively perceived and … Continue reading

07/03/2018
by stef
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Friend or foe? Social presence is an important factor to consider in Interaction /UX Design

Ever yelled at your computer? Congrats! You’re in good company applying social responses to inanimate things. We as humans are wired to be social creatures. And even digital products may trigger social responses and you might not even be aware … Continue reading

12/09/2017
by stef
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Gender stereotypes applied to machines

Amongst other things when it comes to gender stereotyping, studies show that dominant behavior by males tends to be positively received by western society since dominant men tend to be perceived as “independent”,”assertive” and “successful”, whereas dominant women tend to … Continue reading

05/07/2017
by stef
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Who Do We Become When We Talk to Machines?

“Can a broken robot break a child?” Awesome Sherry Turkle about conversation in the digital age and how replacing face-to-face communication with smartphones (or even growing up in company with digital assistants, smart toys, and bots and connect emotionally with … Continue reading

07/03/2017
by stef
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On Personality in Computer Interfaces and Human Computer Interaction

„The individual’s interaction with media – like computers, television and other media – is fundamentally social and fundamentally natural“ Additionally, I’d like to add another quote from their book “The media equation”, which I find is an important one: „Personality … Continue reading

11/10/2016
by stef
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The stereotype content model: A social psychology theory as a framework for brand perception and user experience work

Summary: Social psychology theories like the stereotype content model may have a huge impact in your user experience work, as more and more interactions between companies and customers take place through a „digital window“ called a user interface. The perception … Continue reading