guerillagirl – user experience designer

guerillagirl's (ux) design journal

12/09/2017
by stef
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Gender stereotypes applied to machines

Amongst other things when it comes to gender stereotyping, studies show that dominant behavior by males tends to be positively received by western society since dominant men tend to be perceived as “independent”,”assertive” and “successful”, whereas dominant women tend to … Continue reading

05/07/2017
by stef
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Who Do We Become When We Talk to Machines?

“Can a broken robot break a child?” Awesome Sherry Turkle about conversation in the digital age and how replacing face-to-face communication with smartphones (or even growing up in company with digital assistants, smart toys, and bots and connect emotionally with … Continue reading

07/03/2017
by stef
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On Personality in Computer Interfaces and Human Computer Interaction

„The individual’s interaction with media – like computers, television and other media – is fundamentally social and fundamentally natural“ Additionally, I’d like to add another quote from their book “The media equation”, which I find is an important one: „Personality … Continue reading

11/10/2016
by stef
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The stereotype content model: A social psychology theory as a framework for brand perception and user experience work

Summary: Social psychology theories like the stereotype content model may have a huge impact in your user experience work, as more and more interactions between companies and customers take place through a „digital window“ called a user interface. The perception … Continue reading