Landingpage Design and UX consulting ( NDA) for HelloFresh

Project: Responsive Landing Page Design, Industry: e-commerce
Client: HelloFresh AG, Berlin
I did: Landing Page Design, long-termed UX consulting (NDA), Usability rework for the customer support backend, Content Strategy consulting for the Blog, Newsletter design and strategy consulting

HelloFresh is a global, Berlin based company that delivers fresh food on a weekly basis right to your door. We created a landingpage for a test with the goal to boost conversion with new approaches: using storytelling and a different layout than the usual while focusing on convincing copy, well placed call to action elements and impactful photography.


Images: Website design – exemplary for UK market – and the mobile version using less copy