guerillagirl – user experience designer

guerillagirl's (ux) design journal

11/10/2016
by stef
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The stereotype content model: A social psychology theory as a framework for brand perception and user experience work

Summary: Social psychology theories like the stereotype content model may have a huge impact in your user experience work, as more and more interactions between companies and customers take place through a „digital window“ called a user interface. The perception … Continue reading

15/06/2014
by stef
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Google Analytics für UX Erkenntnisse und Verbesserungen nutzen

Am Beispiel der internen Site Search den Nutzen von Google Analytics für Usability, User Experience und strategischen Unternehmenszielen erkennen. Einführung: Wieso, weshalb, warum? Meines Erachtens nach liegt die Verwendung von Google Analytics (kurz: GA) immer noch zu sehr in der … Continue reading

02/09/2012
by stef
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The New Multi-screen World: Making seamless experiences between devices

Google published a research report on how consumers use different devices together and navigating the new multi-screen world. Understanding Cross-Platform Consumer Behavior Imagine you’re on your way home sitting in the train book your next trip online via your smartphone … Continue reading

02/09/2010
by stef
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The 4 questions to ask in a cognitive walkthrough

Super Artikel über Cognitive Walkthroughs auf Userfocus. Cognitive Walkthroughs sind eine bekannte Methode, um Interaktionsprobleme in einem frühen Stadium des Designprozesses eines Interfaces herauszufinden. “The cognitive walkthrough is a formalised way of imagining people’s thoughts and actions when they use … Continue reading