I help shaping the digital interactions between you and your customers.
A user interface always represents your brand – it’s how your company communicates with your customers – through a digital interface. But this does not mean this communication is not important. For example, nobody likes a customer service agent who is unfriendly and rude on the phone, but sadly, digital products behave often exactly this way: they are rude, unfriendly and unpolite – which will shape how your brand / company is perceived by people.
There are several methods in doing things better, some you can book me or my studio for are listed below:
Analysis and discovery
Even if the project is small it will start with an analysis. This is about which problem needs to be solved? Who are your customers, site visitors or users and what are their goals and motivations? This question will lead to…
User research/ Design research
Please note that this is not market segment research because user research means taking a close look at the user needs and behavior – for example by doing interviews, observations or contextual inquiries. It’s all about understanding motivations, goals, pain points or even the fears of the people who will (or do) use your website or product. It’s mostly some sort of up-front discovery process before anything is built, but I recommend doing this on a regular basis. Researching the user needs can have a huge impact on your product, the overall scope and the decision which features will make sense. It can happen on a lean lofi / guerilla basis and therefore it doesn’t have to be a super expensive part of the product development circle.
Expert reviews / Evaluations
This means I take a close look at your web site design or the actual site/product and look for possible usability problems (things your site visitors or users may not find that easy to interact with or do not understand) , then I then write a short report about the findings with suggestions for improvements.
The above mentioned scenario can also be performed WITH the actual site visitors / users of your website including audio and/or video recording to discover potential problems when using your website or a prototype. Please note: it’s a lofi guerilla-approach – I work with an app or oldskool paper pencil methods since i do not own a hifi usability lab :). My approach concerning this lofi testing is: even such a small/ lofi test can help to uncover findings nobody thought about and you do not need always a super professional usability lab setting.
Interaction design & Information Architecture
Information Architecture will answer the question about how your sites content is organized. How do people navigate and experience your content?
Interaction design is about: How does the website or application BEHAVE? How does it „speak“ to the people who use it? What happens next after one clicked on a button?
If you think of a website like a house this is about how people will get from room to room, where the doors are placed and in which direction they will open.
Visual User Interface Design / GUI Design & Design Documentation
Visual Interface Design or Graphic User Interface Design (GUI) or some call it Screendesign is the visual layer of a website or an application. Color palettes, typography, hierarchy and the general look and feel including all visual elements are specified.
Thinking of visual hierarchy and readability, visual design does also have a big impact on usability as well. Additionally, socio-cultural influences do shape how people perceive your product – also in terms of behaviour.
A good design Documentation or Library will keep your product scaleable and consistent – which will also have an impact on how usable your product is.