guerillagirl – user experience designer

guerillagirl's (ux) design journal

by stef

iPhone Filming Tips

Perfect for your field research, interviews, observations and shadowing:

PS: Ignore the “Open PNg Camera” Instruction – it’s a BBC insider app to send stuff directly to the newsrooms.

by stef

Get everyone aligned with journey mappings

“Can we change the conversation from trying to tweak and improve the existing steps that we have to challenge why we have any of these steps? Can we start again from day zero with this whole journey?” […] That was the next most interesting conversation. It moved it away from suggests of UI changes to rethinking the experience and the behind the scenes calls that the system makes, and trying to understand why anything was there in the first place. The conversation became immediately incredibly more rich.”

– and : “It’s not a one and done thing”

From: Getting a Clue: Journey Mapping and the Rashomon Effect, a podcast by uie:

by stef

On spending money aka the yearly budgeting process.

Word. Static processes are not made for dynamic environments like it should be in digital product design.

“Budgeting prevents rapid response. [Businesses] need to respond rapidly to unpredictable events but the annual budgeting process was never designed for this purpose.” […] “You can’t predict the future,” […] “If your only ability to respond is to cut spending in October, then you’re not a responsive business. You’re not responding in the places where you can create growth, or where you have a new opportunity presenting itself.”

Gothelf, Jeff. Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. Harvard Business Review Press.

by stef

Book Recommendation: Sense and Respond

Nowadays, organisations have to engage in a real-time dialog with their users. This requires re-thinking traditional top-down company cultures, which is important because, well, any business is a digital business somehow nowadays. 
So, here’s a book recommendation on that topic, I’m in the middle of reading this and enjoyed it so far, I really think although its mainly written for business people it’s really useful for designers who needs to consult and also lead digital product teams: Jeff Gothelf & Josh Seiden’s “Sense & Respond”. You can listen to the UIE podcast episode where the topic of the book is briefly discussed:)

Podcast Episode:

by stef

Good “UX” = bringing delight

Well, maybe I’m a little bit late to this 2014 party – but hell yes, look at this! Imagine you are in the dressing room/cabin of a clothing store and something does not fit and you want to try different sizes – leaving half naked or desperately shouting from behind the curtain is no longer a thing with this mirror! You can even order drinks while celebrating your private little shopping experience! Awesome!
This company has clearly understood what it means to bring delight to your customers and so build and grow customer loyalty and to set yourself apart from your competitors.

Also, this tweet:

by stef

Where are we when we are talking about creating conversations that feel “human” and “natural?”.

Imagine you ask your digital assistant or some conversational interface of your choice where you can get a “Berliner” now. What will happen? How could a conversational interface distuingish between terms with multiple semantic meanings, semantically ambiguous terms or how could conversational interfaces deal with contextual – in the example below: regional language differences and/or natural talking behaviors of people?
For example, how could a conversational interface (like a voice interface) know, what a person who lives in Berlin means when she uses the term “Pfannkuchen” which is in turn called “Berliner” in other regions of Germany. Other examples may be “Tempo” (= the brand vs the actual product which is a handkerchief ) , “Hamburger” (=People live in Hamburg vs the food)

People have so much cognitive processing/work to do if they just want to achieve something quick. They have to talk and getting used to the language of the machine instead of just talking like they are used to talk. So as usual, the machines dictate how we should talk to them. I hear often the terms “human-like” or “natural” interaction but to be honest – instead I sometimes feel more and more like going back to a command line interface. :)

by stef

Ladies that UX Berlin #12: UX is a Team Sport!

Ladies that UX Berlin Nr 12

I am delighted to announce our next (and this years last) Ladies that UX Berlin meetup. This time we will have an often overlooked but very important topic in the fields of User Experience – namely that UX is a team sport, literally.

Ladies that UX Berlin, Tuesday, December 12, 2017; 6:30-9:30PM.
This month’s event will be hosted by zalando. The location is: The Hub / zalando HQ, Tamara-Danz-Straße 1, 10243, Berlin. You can easily get there either via U Schlesisches Tor or S or U Warschauer Strasse.

Hertje Brodersen is a Freelance Experience Strategist and she will talk about Teamwork Anti-patterns and why not starting by optimizing our teams when we want to optimize our services, and Ayse Naz Pelen, who works as a digital product designer at zalando will discuss the question if and how design can help in shaping team culture.

Please RSVP here:

Important note: RSVP registration on will close 26 hours before the event (one Dec 11, 4PM). To get in, it is necessary that you rsvp’d for the event via and then, for the event itself please bring your ID – you will then receive a wristband to get in! Thanks!
Please let us know if you r.s.v.p’d but can no longer make it. Our events usually fill up quickly and we then keep a waiting list. Thank you!

Are you passionate about a special UX / Design topic? Why not give a short talk on that one of our next years events? It’s a great place to get started and train your speaking skills ia a very welcoming environment! If so or if would be interested in hosting one of our upcoming events please make sure to reach out

by stef

What is machine learning?

Machine learning is all around us – on our phones, social networks, speech recognition systems and more – but what is it exactly, how does it work and why is it useful? And what else will it be doing for us in the future?

Wonderful video by OxfordSparks.

by stef

Nur nochmal 2 min Instagram checken…. oder: Pavlov’s dog.


“Wir sind permanent am Scrollen und checken, ob jemand seinen Status upgedatet hat. Problem: Das Design vieler Apps befeuert bewusst diese Sucht nach Information. Hauptsache, die Verweildauer stimmt. Brauchen wir höhere ethische Maßstäbe beim Design von Apps & Co.?”

Ich habe selbst etwas ähnliches vor einigen Jahren erlebt, und das hat mich tatsächlich einigermassen erschreckt: Irgendwo auf einem Werbebanner tauchte wie aus dem Nichts ein roter Punkt auf, ähnlich dem, der erscheint, sobald man bei Facebook eine Notification erhält.“Huch eine Message, schnell gucken, was es Neues gibt” meldete mein Gehirn irrsinnigerweise (es gab ja keine Message!). Es ist übrigens nachweislich belegt, dass Dopamin (ein Neurotransmitter, im Alltag gerne auch als das “Glückshormon” bezeichnet) bei Notifications ausgeschütet wird. Das heisst, wir – also unser Belohnungszentrum im Gehirn – reagieren wie der Pavlovsche Hund auf die Glocke – zwar nicht wortwörtlich sabbernd, aber annähernd – physikalisch auf einen roten Punkt als auslösenden Reiz, den wir seit ca 10 Jahren kontinuierlich erlernt haben.

Es folgt ein sehr hörenswerter Beitrag darüber, wie Design for Business Nutzer süchtig machen kann. Die Herausforderung, mit der wir als “User Experience Designer” immer wieder konfrontiert werden: Für wen gestalten wir hier eigentlich? Das “Business” oder die Nutzer? Dafür muss man sich klarmachen, dass Geschäftsziele oft ganz weit mit Nutzerzielen auseinanderklaffen. Und das ist übrigens nicht nur ein ethisches Problem – sondern auch eine Vertrauensproblem, welches wiederum enorme Auswirkungen auf die Geschäftsziele haben kann, die man doch so gerne erreichen möchte – und zwar negative, aber das ist nochmals ein ganz eigenes Thema, wie man hier ansatzweise nachlesen kann.

Die Kernfrage, die bleibt ist: Wie bringen wir die geforderten Geschäfts- und Nutzerziele zusammen, und zwar so, dass es ethisch vertretbar ist und wir somit beim Human centred Design bleiben, für welches wir uns als (User) Experience Designer doch angeblich so einsetzen.

Edit: Noch ganz andere Themen sind übrigens wie “user generated content” soziale Vergleichsprozesse befeuert, die wir benötigen um unser SELBST – also unsere soziale Identität zu finden, in der Folge depressive Verstimmungen bis handfeste Depressionen zunehmen können, weil: “Mann ist mein Leben scheisse gegenüber Merkmalsträger x, y und z”; der Einfluss des “sozialen Kapitals” auf das eigene Leben – vor allem bei Kindern & Jugendlichen, die oft noch keine gefestigte Persönlichkeit aufweisen (Stichwort: Bullying & Ausgrenzung) – aber auch bei älteren Menschen, die keinen Zugang zu den Vorteilen von sozialen Netzen im Web haben (Tech Barriere) – diese aber benötigen könnten, sowie die Auswirkungen auf Berufswünsche und fatale Verwechslungen (“Mama, ich will Influenza werden”).