The stereotype content model: A social psychology theory as a framework for brand perception and user experience work

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Summary:

Social psychology theories like the stereotype content model may have a huge impact in your user experience work, as more and more interactions between companies and customers take place through a „digital window“ called a user interface. The perception and therefore the behaviour of digital interfaces had become more and more important to brand perception. This can serve as a basis for improving your customer loyalty as a growing body of research suggests that people have emotional relationships with brands that resemble relations between people.
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Ladies that UX is coming to Berlin

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Berlin UX woman – soon there’s another meetup in town!

Together with a few other ladies I founded the Berlin chapter of Ladies that UX, an international organization connecting women in the user experience field.

We’re still in the planning phase but as organizers of the Berlin chapter, we think of meetups, workshops, and casual happy hours/networking drinks and dinner. Stay tuned, awesome announcements will follow soon.

In the meantime make sure to follow us on twitter and get in touch: https://twitter.com/ladiesthatuxBER or take a sneak peak at the webpage: http://ladiesthatux.com/berlin/ so you will not miss anything.

We’re looking forward to meeting you at our first event. :)
Und wir sprechen auch deutsch. Komm vorbei, wir freuen uns auf dich!

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