User research biases to be aware of Part 2: confirmation bias


Confirmation bias describes the tendency that we as humans seek out, favor and pay more attention to those information that confirms our pre-made assumptions and beliefs and we selectively ignore information that disconfirms our beliefs.

When people would like something – like an idea or hypothesis – to be true, they tend to believing it to be true. This bias can cause that people will stop gathering further information when the pieces of evidence gathered so far are confirming the pre-made views and hypothesis one would like to be true.
„User research biases to be aware of Part 2: confirmation bias“ weiterlesen

User research biases to be aware of Part 1: demand characteristics

Demand characteristics are one of the so called experimenter effects in behavioral research. They describe the tendency of interview /usability test participants to give you (as the experimenter) what you want based on what the participants think what you might expect from them. „User research biases to be aware of Part 1: demand characteristics“ weiterlesen

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