Confirmation bias describes the tendency that we as humans seek out, favor and pay more attention to those information that confirms our pre-made assumptions and beliefs and we selectively ignore information that disconfirms our beliefs. When people would like something … Continue reading →

Demand characteristics are one of the so called experimenter effects in behavioral research. They describe the tendency of interview /usability test participants to give you (as the experimenter) what you want based on what the participants think what you might … Continue reading →