17/01/2016
by stef
0 comments
I just finished reading „The Human Brand“ written by social psychologist Susan T. Fiske and Chris Malone, a Brand consultant. I have to admit: I’m a huge Fan of Susan Fiskes’ work in social psychology since the stereotype content model … Continue reading
21/12/2015
by stef
0 comments
Your (digital) product just wearing a pretty „make up“ and working well is not enough. Why Design strategy and UX is important and related to branding: Today, companies are often seperated from the direct product-customer interaction. So, customers often begin … Continue reading