guerillagirl – user experience designer

guerillagirl's (ux) design journal

Visual perception: How people pick up information

a) Saccades (sequential eye fixations or: “scanpaths”) of humans when reading a western language. This is how we read text information because we learned how text is supposed to flow.

b) Saccades when browsing a web site (gazeplot recording)

It’s always good to keep in mind that just because we put something on a screen (or poster, image) it doesn’t mean that people will look at it.

Img source
a) https://commons.wikimedia.org/wiki/File:Reading_Fixations_Saccades.jpg
b) https://www.flickr.com/photos/cinteractionlab/4311903342/in/photolist-7z2CD5-7z2CEN/ (CC BY 2.0)

Related article: F-Shaped Pattern For Reading Web Content/

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