Visual perception: How people pick up information

a) Saccades (sequential eye fixations or: „scanpaths“) of humans when reading a western language. This is how we read text information because we learned how text is supposed to flow.

b) Saccades when browsing a web site (gazeplot recording)

It’s always good to keep in mind that just because we put something on a screen (or poster, image) it doesn’t mean that people will look at it.

Img source
b) (CC BY 2.0)

Related article: F-Shaped Pattern For Reading Web Content/

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