a) Saccades (sequential eye fixations or: „scanpaths“) of humans when reading a western language. This is how we read text information because we learned how text is supposed to flow.
b) Saccades when browsing a web site (gazeplot recording)
It’s always good to keep in mind that just because we put something on a screen (or poster, image) it doesn’t mean that people will look at it.
b) https://www.flickr.com/photos/cinteractionlab/4311903342/in/photolist-7z2CD5-7z2CEN/ (CC BY 2.0)
Related article: F-Shaped Pattern For Reading Web Content/