guerillagirl – user experience designer

guerillagirl's (ux) design journal

Demographics do not make Personas – but neither do stereotypes


They might look different and we might infer different motivations and attitudes on them, but we might also be very wrong! Both eventually travel very often (so they share a behavior) and they might share expectations or questions about a hotel room or something. So we should be very reluctant to infer different motivations, goals, and attitudes based on appearances.

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