guerillagirl – user experience designer

guerillagirl's (ux) design journal

Demographics do not make Personas – but neither do stereotypes

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They might look different and we might infer different motivations and attitudes on them, but we might also be very wrong! Both eventually travel very often (so they share a behavior) and they might share expectations or questions about a hotel room or something. So we should be very reluctant to infer different motivations, goals, and attitudes based on appearances.

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