guerillagirl – user experience designer

guerillagirl's (ux) design journal

Q – a genderless voice


Cool and interesting project as it’s a well-known fact that voice based digital assistants like Siri convey social roles via their voice.
When we listen to a voice based assistant, we will imply implicit assumptions like the mentioned social gender roles we have learned and internalised over a long period of time – despite we are knowing it is a machine. And as technology is using (by default) female voices for *assistant*like-roles (“How can I help?”) they even support/promote classical gender stereotypes such as women being perceived as “warm”, “helpful” and “cooperative” rather than “dominant”, “competitive” and “independent” – which correspond more to male gender stereotypes.


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