guerillagirl – user experience designer

guerillagirl's (ux) design journal

People don’t care about your product or brand.

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So true:

“People don’t care about your product or brand. They care about themselves. That’s something that you can and should embrace when you build products.”

Donna Lichaw. The User’s Journey: Storymapping Products That People Love. 2016, Rosenfeld Media.

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