“Technologists have a responsibility to help people form accurate mental models of changing technologies.” – Bowles, Cennydd (2018). Future Ethics (p. 113). NowNext Press.
15/02/2021
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Category Archives: Quotes
15/07/2020
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All models are wrong
„Essentially, all models are wrong, but some are useful“ – George Box (btw, yes personas are also models: user models)
28/06/2020
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On Attention
“A wealth of information creates a poverty of attention” – Herbert A. Simon. Cognitive psychologist, economist (and a pioneer in AI) See also “There is no “intuitive” design, #2“
03/03/2019
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Listen to your users frustrations
“Listening to user frustrations is the product designer’s equivalent of asking a patient where it hurts.” Goodwin, Kim. Designing for the Digital Age. Wiley, 2009.
23/01/2019
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Users
“[…] the trouble begins with the word user – there are only two industries that call their customers users: illegal drug dealers and software houses” – Edward Tufte This quote is unfortunately (and only) very relevant when we take a … Continue reading
29/10/2018
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Understanding customers creates business value.
“When we can understand the things that users want to do, we have the basis for serving customer needs, thus creating business value” – Jeff Gothelf, Josh Seiden: Sense & Respond: How Successful Organizations Listen to Customers and Create New … Continue reading
15/10/2018
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Carmen Hermosillo (humdog) über die Kommerzialisierung des Selbst
“i have seen many people spill their guts on-line, and i did so myself until, at last, i began to see that i had commodified myself. commodification means that you turn something into a product which has a money-value. in … Continue reading
12/09/2018
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User Experience work is too expensive
“It costs much less to code the interface in a customer acceptable way the first time than it does to introduce a poor UI to the field and then rework that UI in version 2. In addition a poor UI … Continue reading
15/04/2018
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Clark on Brains
“Brains (…) are essentially prediction machines” (Clark, 2013) I like that quote very much.
13/03/2018
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Use storytelling to build empathy for your users
via GIPHY This is a great podcast episode. I’ve once heard that in gym and I was like: yes! This is how to build “empathy” or a feeling of an “ally” who must solve a problem and you want to … Continue reading
12/03/2018
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Never delegate understanding
Charles Eames: “Never delegate understanding.” — Johnnie Manzari (@johnnie) March 10, 2018
07/03/2018
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About segregating research and design (and other problems)
This article speaks to my heart. So much true words. “The split of the design teams into researchers and designers might be hampering effective software development. To truly understand the user, designers need to develop empathy. They, and other team … Continue reading
28/02/2018
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People don’t care about your product or brand.
So true: “People don’t care about your product or brand. They care about themselves. That’s something that you can and should embrace when you build products.” Donna Lichaw. The User’s Journey: Storymapping Products That People Love. 2016, Rosenfeld Media.
17/01/2018
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On spending money aka the yearly budgeting process.
Word. Static processes are not made for dynamic environments like it should be in digital product design. “Budgeting prevents rapid response. [Businesses] need to respond rapidly to unpredictable events but the annual budgeting process was never designed for this purpose.” … Continue reading
16/12/2017
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Recognition vs Recall
„Recognition is Easy. Recall is Hard.“ Jeff Johnson, Designing with the Mind in Mind (2014)
21/11/2017
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Who do you want to talk to: People or machines?
“[…] After all, fitting in as a machine-readable cog into the database of ideas gets you a faster start. But it’s also the best way to be ignored, because you’ve chosen to be one of the many […]” He is … Continue reading
08/10/2017
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Nature vs nurture smackdown (part 12345)
“[…] and if there is a human nature, what is it?” Turkle, S. The second self: computers and the human spirit
05/09/2017
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Interaction & the social function of intelligence
“Like chess, a social interaction is typically a transaction between social partners. One animal may, for instance, wish by his own behaviour to change the behaviour of another; but since the second animal is himself reactive and intelligent the interaction … Continue reading
04/09/2017
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About Users’ Goals (Goals ≠ Tasks)
“Users’ goals are often quite different from what we might guess them to be. For example, we might think that an accounting clerk’s goal is to process invoices efficiently. This is probably not true. Efficient invoice processing is more likely … Continue reading
22/06/2017
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Satisfying users’ needs
“Features are meaningless. They mean nothing to users. A coherent product user interface is the product to users.” Kim Goodwin in “Getting Your Design Built”