“Brains (…) are essentially prediction machines” (Clark, 2013) I like that quote very much.
15/04/2018
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Category Archives: Quotes
13/03/2018
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Use storytelling to build empathy for your users
via GIPHY This is a great podcast episode. I’ve once heard that in gym and I was like: yes! This is how to build “empathy” or a feeling of an “ally” who must solve a problem and you want to … Continue reading
12/03/2018
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Never delegate understanding
Charles Eames: “Never delegate understanding.” — Johnnie Manzari (@johnnie) March 10, 2018
07/03/2018
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About segregating research and design (and other problems)
This article speaks to my heart. So much true words. “The split of the design teams into researchers and designers might be hampering effective software development. To truly understand the user, designers need to develop empathy. They, and other team … Continue reading
28/02/2018
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People don’t care about your product or brand.
So true: “People don’t care about your product or brand. They care about themselves. That’s something that you can and should embrace when you build products.” Donna Lichaw. The User’s Journey: Storymapping Products That People Love. 2016, Rosenfeld Media.
17/01/2018
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On spending money aka the yearly budgeting process.
Word. Static processes are not made for dynamic environments like it should be in digital product design. “Budgeting prevents rapid response. [Businesses] need to respond rapidly to unpredictable events but the annual budgeting process was never designed for this purpose.” … Continue reading
16/12/2017
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Recognition vs Recall
„Recognition is Easy. Recall is Hard.“ Jeff Johnson, Designing with the Mind in Mind (2014)
21/11/2017
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Who do you want to talk to: People or machines?
“[…] After all, fitting in as a machine-readable cog into the database of ideas gets you a faster start. But it’s also the best way to be ignored, because you’ve chosen to be one of the many […]” He is … Continue reading
08/10/2017
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Nature vs nurture smackdown (part 12345)
“[…] and if there is a human nature, what is it?” Turkle, S. The second self: computers and the human spirit
05/09/2017
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Interaction & the social function of intelligence
“Like chess, a social interaction is typically a transaction between social partners. One animal may, for instance, wish by his own behaviour to change the behaviour of another; but since the second animal is himself reactive and intelligent the interaction … Continue reading
04/09/2017
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About Users’ Goals (Goals ≠ Tasks)
“Users’ goals are often quite different from what we might guess them to be. For example, we might think that an accounting clerk’s goal is to process invoices efficiently. This is probably not true. Efficient invoice processing is more likely … Continue reading
22/06/2017
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Satisfying users’ needs
“Features are meaningless. They mean nothing to users. A coherent product user interface is the product to users.” Kim Goodwin in “Getting Your Design Built”
29/03/2017
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Designing for people, not systems
„People performing in systems have in common that they are each somebody, doing something, someplace” Human Performance Model (Bailey, 1996) So we have three components to consider here as claimed in Bailey’s Model of human performance. The human (people with … Continue reading
07/03/2017
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On Personality in Computer Interfaces and Human Computer Interaction
„The individual’s interaction with media – like computers, television and other media – is fundamentally social and fundamentally natural“ Additionally, I’d like to add another quote from their book “The media equation”, which I find is an important one: „Personality … Continue reading
22/02/2017
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