guerillagirl – user experience designer

guerillagirl's (ux) design journal

On spending money aka the yearly budgeting process.


Word. Static processes are not made for dynamic environments like it should be in digital product design.

“Budgeting prevents rapid response. [Businesses] need to respond rapidly to unpredictable events but the annual budgeting process was never designed for this purpose.” […] “You can’t predict the future,” […] “If your only ability to respond is to cut spending in October, then you’re not a responsive business. You’re not responding in the places where you can create growth, or where you have a new opportunity presenting itself.”

Gothelf, Jeff. Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. Harvard Business Review Press.

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