Book Recommendation: Sense and Respond

Nowadays, organisations have to engage in a real-time dialog with their users. This requires re-thinking traditional top-down company cultures, which is important because, well, any business is a digital business somehow nowadays. 
So, here’s a book recommendation on that topic, I’m in the middle of reading this and enjoyed it so far, I really think although its mainly written for business people it’s really useful for designers who needs to consult and also lead digital product teams: Jeff Gothelf & Josh Seiden’s “Sense & Respond”. You can listen to the UIE podcast episode where the topic of the book is briefly discussed:)

Podcast Episode:

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