guerillagirl – user experience designer

guerillagirl's (ux) design journal

11/10/2016
by stef
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The stereotype content model: A social psychology theory as a framework for brand perception and user experience work

Summary: Social psychology theories like the stereotype content model may have a huge impact in your user experience work, as more and more interactions between companies and customers take place through a „digital window“ called a user interface. The perception … Continue reading