guerillagirl – user experience designer

guerillagirl's (ux) design journal

Category Archives: Cognitive psychology

09/10/2021
by stef
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Cognitive Psychology for Designers: Visual Search – Feature Integration Theory

How do we find what we are looking for? And how do we do it? Visual search deals with the problem of how we find what we are looking for (relevant things) in a world full of things that might … Continue reading →

13/03/2018
by stef
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Permanent usage of pop-ups and interruptions hurt your orgas credibility

Just stumbled again upon this quote: “Our studies showed that ads that pop up in new browser windows hurt a site’s credibility. This makes sense; people usually go to Web sites with goals in mind, and they expect the site … Continue reading →

11/03/2018
by stef
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Designing for credibility and Stanford Website credibility guidelines

Credibility is a very important factor in both: Human to human Interaction, but also when we interact with computers/technology. Unfortunately, the factor is often neglected in the latter. As credibility is attributed to others, it is a subjectively perceived and … Continue reading →

07/03/2018
by stef
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Friend or foe? Social presence is an important factor to consider in Interaction /UX Design

Ever yelled at your computer? Congrats! You’re in good company applying social responses to inanimate things. We as humans are wired to be social creatures. And even digital products may trigger social responses and you might not even be aware … Continue reading →

06/11/2017
by stef
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The Wonderful World of Human Cognition: The time course of visual perception

“We see the forest before the trees” – Navon, D. (1977) How do we perceive objects? Classic theories of object recognition (so-called feature theories) often claim that we first process specific features/details of something followed by a more general processing. … Continue reading →