13/03/2018
by stef
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Just stumbled again upon this quote: “Our studies showed that ads that pop up in new browser windows hurt a site’s credibility. This makes sense; people usually go to Web sites with goals in mind, and they expect the site … Continue reading
11/03/2018
by stef
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Credibility is a very important factor in both: Human to human Interaction, but also when we interact with computers/technology. Unfortunately, the factor is often neglected in the latter. As credibility is attributed to others, it is a subjectively perceived and … Continue reading
07/03/2018
by stef
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Ever yelled at your computer? Congrats! You’re in good company applying social responses to inanimate things. We as humans are wired to be social creatures. And even digital products may trigger social responses and you might not even be aware … Continue reading
06/11/2017
by stef
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“We see the forest before the trees” – Navon, D. (1977) How do we perceive objects? Classic theories of object recognition (so-called feature theories) often claim that we first process specific features/details of something followed by a more general processing. … Continue reading
04/11/2017
by stef
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Despite the fact that we know that people normally don’t change their sizes so fast this knowledge – which is normally used to estimate our size and distance perception – is simply overwritten by the cues suggesting the wall is … Continue reading
19/02/2014
by stef
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Gestaltpsychologie beschäftigt sich mit den Phänomenen, Dinge als Ganzes wahrnehmen zu können,