The value of Design

A recent McKinsey research confirms again that good Design is good for business and that design is a top-management issue:

„What our survey unambiguously shows, however, is that the companies with the best financial returns have combined design and business leadership through a bold, design-centric vision clearly embedded in the deliberations of their top teams.A strong vision that explicitly commits organizations to design for the sake of the customer acts as a constant reminder to the top team. The CEO of T-Mobile, for example, has a personal motto: “shut up and listen.” IKEA works “to create a better everyday life for the many people. […] It’s not enough, of course, to have fine words stapled to the C-suite walls. Companies that performed best in this area of our survey maintain a baseline level of customer understanding among all executives. These companies also have a leadership-level curiosity about what users need, as opposed to what they say they want”

Understanding customers creates business value.

„When we can understand the things that users want to do, we have the basis for serving customer needs, thus creating business value“

– Jeff Gothelf, Josh Seiden: Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

GDPR Cookie Consent mit Real Cookie Banner