User centered design and personas

These are my absolute favorite graphics to explain why personas are valuable.

Source: Alan Cooper , Robert Reimann , Dave Cronin, About face 3: the essentials of interaction design, John Wiley & Sons, Inc., New York, NY, 2007

Ein Gedanke zu „User centered design and personas“

  1. I remember seeing these pages of the book years ago, and it stuck in my brain forever. Today I was looking for these images again, but I couldn’t remember what book it came from – until now! Thanks for posting it (I may never have found it otherwise)

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