Erika Hall, author of the book „Just enough research“ has taken a more effective approach she calls team-based research. She says her goal is to shift the focus away from a more academic way of thinking.
„Researchers, as humans, will do what’s habitual and comfortable for them, which is want to be a specialist, and go off in a corner, and do a rigorous course of study, and write up a report. Then, designers and developers will do what they want to do, which is not read anything and go off and do things that are interesting and feel productive to them.“
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