Erika Hall, author of the book “Just enough research” has taken a more effective approach she calls team-based research. She says her goal is to shift the focus away from a more academic way of thinking.
„Researchers, as humans, will do what’s habitual and comfortable for them, which is want to be a specialist, and go off in a corner, and do a rigorous course of study, and write up a report. Then, designers and developers will do what they want to do, which is not read anything and go off and do things that are interesting and feel productive to them.“
Listen to the podcast episode here: