Get everyone aligned with journey mappings

„Can we change the conversation from trying to tweak and improve the existing steps that we have to challenge why we have any of these steps? Can we start again from day zero with this whole journey?“ […] That was the next most interesting conversation. It moved it away from suggests of UI changes to rethinking the experience and the behind the scenes calls that the system makes, and trying to understand why anything was there in the first place. The conversation became immediately incredibly more rich.“

– and : „It’s not a one and done thing“

From: Getting a Clue: Journey Mapping and the Rashomon Effect, a podcast by uie:

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