This is just great. Having no shared objectives and so suffering from ambiguity in research kills everything: your data will simply be not valuable if you don’t know what you want to find out – so research objectives have to be clear and well communicated in the team.
Awesome @LaiYeeLori provided some help:
Whether you’re using your research to influence a product decision, inform a policy, or change people’s minds about a topic, it’s good practice to solidify what your research objective is. Here's a quick guide. @LaiYeeLori #delve #qualitativeresearch https://t.co/JDsDRw1SvZ pic.twitter.com/WzAYAao1Yz
— Delve (@delvetool) August 29, 2018