guerillagirl – user experience designer

guerillagirl's (ux) design journal

Mental note: Users Goals and business goals

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Here’s just a quick mental note: With “UX” it is a bit like with correlations (not exactly of course): if business goals equals user goals, that would be a value of a 1, but.. you will never actually reach the value of 1, but what is desirable is that you get close to the 1 (see strong association)

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