Word. Static processes are not made for dynamic environments like it should be in digital product design.
“Budgeting prevents rapid response. [Businesses] need to respond rapidly to unpredictable events but the annual budgeting process was never designed for this purpose.” […] “You can’t predict the future,” […] “If your only ability to respond is to cut spending in October, then you’re not a responsive business. You’re not responding in the places where you can create growth, or where you have a new opportunity presenting itself.”
Gothelf, Jeff. Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. Harvard Business Review Press.