guerillagirl – user experience designer

guerillagirl's (ux) design journal

On UX Metrics


“Teams often start with the metrics that come out of the box. Tools like Google Analytics come with metrics that have important sounding names, like Unique Visitors, Bounce Rate, and Time on Page. However, most teams quickly realize these metrics don’t actually track anything that’s meaningful to the users’ experience”

Source: UX Metrics: Identify Trackable Footprints and Avoid the Woozles

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