guerillagirl – user experience designer

guerillagirl's (ux) design journal

Things to watch, read, attend or listen to #06


The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. Read here how you can make advantage of that principle in your product design. Also, here is the original study: Norton, Michael I., Daniel Mochon, and Dan Ariely. “The IKEA Effect: When Labor Leads to Love.” Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460.

How Human Memory Works

Menu on hover, category landing page on click: read this great article by Nielsen Norman Group which discusses challenges and solutions for replicating this pattern on touchscreens.

Jim Kalbach shares some good recommendations for effective remote design

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