guerillagirl – user experience designer

guerillagirl's (ux) design journal

Variable interval rewards are evil.

| 0 comments

If you question what this might have to do with interaction design, please observe for example peoples scrolling behavior. This is a good example of a reward with a variable schedule of reinforcement. It’s operant conditioning, making you behave just exactly like these birds in the video.

Leave a Reply

Required fields are marked *.