We at the Geekettez Studio want to write a little bit more about what we’ve learned so far during our daily work and about our design process and yes, our ‚philosophy‘ as (Interaction) Designers.
Since ‚UX Design‘ should in best case merge User Needs and Business goals – and there are many businesses which cannot clearly express or tell what exactly their objectives and goals are, or why People should choose them over their competitors – I have now written an article on our blog about Design decisions based on (taaadaaa!) Business Goals. It’s called ‚Design means strategy. Deal with it‘.
You can read it here: