Putting personas to work: The value of scenarios

Very good article about how to put your personas to work!

„While Taré is a made-up character, the story isn’t. The UX team met many travelers in exactly this situation, having to scurry through a layover airport without time to get food. It was an easy story to craft out of the research […] The stories are different. The personas are not.“

Read it here: https://articles.uie.com/when-it-comes-to-personas-the-real-value-is-in-the-scenarios/

This article is deeply related to this fantastic talk on scenarios by Kim Goodwin.: https://www.guerillagirl.de/2017/08/22/dont-design-for-silos-why-scenarios-and-storyboards-make-sense-in-ux/

Don’t design for silos: Why Scenarios and storyboards make sense in UX

Or: The problem with so called „agile“ user stories and their corresponding narrowed-down solution views. Great talk on scenarios by Kim Goodwin.

„Real people go just go „log in“ they are trying to accomplish something, they have some other goal in mind, and they are going somewhere after they log in, and they have been somewhere before they log in“

Webstock '17: Kim Goodwin – Scenarios and storyboards: Getting to structure and flow from Webstock on Vimeo.

Writing User-Scenarios with Scrivener

Index Card View

Organizing and structuring the Chaos

If you want to build an easy to use and appealing piece of software, writing Scenarios for your Usergroups is not a new thing and has been around for a while – User Scenarios are a really great and powerful conceptual Design Tool.
Writing Scenarios does help us to think much more in a way like our Users do and to rethink and reflect the Design / IA we’re building.
Today I found a Mac Desktop Tool, originally made for Screenwriters/Writers called „Scrivener“ which seems perfect in helping us building these narrative User-Stories/Flows/ Scenarios with a simple non-linear approach, working with adjustable index cards on a corkboard, according to interaction design, which is definitely a non-linear design process.

There are different view modes available ( list, cards, etc..) and you can write the underlying story containing a little more depth of what should happen „behind“ each index card – you’ll find there also very customizable labeling options ( name them e.g. something like „required in v1“ or „nice to have“ or „later“ ) which will allow you to write down your conceptual ideas quickly and save them for a later Version of the Product – but already within the flow.
Features included : Creating Folders, Insert Images, Export etc.. There is an extra Folder for all the Research Stuff perfect for quick reference since you’re able to put all the related things in just one place, what I think is pretty cool.

List View of Index Cards
Composite View with Subdocuments/ Stories behind

I think this is a really GREAT Tool to do structural and conceptual work before and during the Design Process, due it allows you to generate a much more human centered approach to the „Product Backlog“ of what is required instead of boring written spec lists without knowing the WHY of the „requirements“ and the Users Goals and Needs.
Cost: $45, 30 Days Trial free


By the way, there is a similar interesting iPad app too, called „Index Card“ .

P.S. I hope my written English is not too bad, since this is my first Article in English – trying to switch this blog to English, due the Interaction/UX Design Community is an international one and we should share all the interesting things and not exclude people due languages :)

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