Putting personas to work: The value of scenarios

Very good article about how to put your personas to work!

„While Taré is a made-up character, the story isn’t. The UX team met many travelers in exactly this situation, having to scurry through a layover airport without time to get food. It was an easy story to craft out of the research […] The stories are different. The personas are not.“

Read it here: https://articles.uie.com/when-it-comes-to-personas-the-real-value-is-in-the-scenarios/

This article is deeply related to this fantastic talk on scenarios by Kim Goodwin.: https://www.guerillagirl.de/2017/08/22/dont-design-for-silos-why-scenarios-and-storyboards-make-sense-in-ux/

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