guerillagirl – user experience designer

guerillagirl's (ux) design journal

12/09/2018
by stef
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User Experience work is too expensive

“It costs much less to code the interface in a customer acceptable way the first time than it does to introduce a poor UI to the field and then rework that UI in version 2. In addition a poor UI will increase support costs.”

– Joyce Durst, Infraworks CEO in Cost-Justifying Usability (An Update for an Internet Age), 2005 Elsevier

12/09/2018
by stef
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Putting personas to work: The value of scenarios

Very good article about how to put your personas to work!

“While Taré is a made-up character, the story isn’t. The UX team met many travelers in exactly this situation, having to scurry through a layover airport without time to get food. It was an easy story to craft out of the research […] The stories are different. The personas are not.”

Read it here: https://articles.uie.com/when-it-comes-to-personas-the-real-value-is-in-the-scenarios/

This article is deeply related to this fantastic talk on scenarios by Kim Goodwin.: https://www.guerillagirl.de/2017/08/22/dont-design-for-silos-why-scenarios-and-storyboards-make-sense-in-ux/

07/09/2018
by stef
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Orga culture and UX: Competition vs common vision

via GIPHY

Image: Cooperation, exemplary image. ;)

The famous robbers cave field experiment conducted by Muzafer Sherif (1954, 1958, 1961) investigated how and why group conflicts occur.

Sherif argued that conflict between groups (intergroup conflicts) occur in case of two groups are in competition for limited resources (like e.g recognition etc)

The research group arranged an artificial competitional environment (which does not necessarily reflect real life conditions) where friction conflict and frustration between the groups was likely to occur.It didn’t take long and the predictions of the researchers came true, the two groups had become strong rivals and behaved hostile to each other. The conflicts only subsided as the researchers began to create situations in which the opposing groups had to solve problems together, thus creating a common goal and vision to achieve these goals.

Sherifs studies could teach us a little bit about organizational conflicts like eg silo thinking, political and ego driven processes, etc – which we are often confronted with in our work as experience designers and which have a direct impact on product development and at the end of the day: the users’s experience. The experiemnts also emphasize how important it is to have common goals and therefore a common vision.

The study was and is ethically questionable and was also biased. Nevertheless I think it can teach us about how intergroup conflicts occur, what to do against it – also in organizational structures and teams.

Reference:
Sherif, M. (1954). Experimental study of positive and negative intergroup attitudes between experimentally produced groups: robbers cave study.

04/09/2018
by stef
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UX Research: Writing a research objective

This is just great. Having no shared objectives and so suffering from ambiguity in research kills everything: your data will simply be not valuable if you don’t know what you want to find out – so research objectives have to be clear and well communicated in the team.
Awesome @LaiYeeLori provided some help:

31/08/2018
by stef
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UX/ Design principle: Give instead of taking

If you are interested in specific information people should provide to your organization think of reasons in terms of how it would benefit those people and not how it benefits you as the business – because we are really more interested in people who are interested in us and not so much in selfish people.
If there is no benefit for the people then perhaps you should not ask for that information.

27/06/2018
by stef
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Ladies that UX Berlin meetup #19

Ladies that UX Berlin meetup #19

Happy to announce that our July meetup is coming along! This month we will be exploring learnings on how to conduct user research in agile teams with Carina Kuhr who is working as a senior design researcher at Microsoft.

Also massive thanks to this month host and sponsor IDAGIO – we couldn’t do it without you.
Happy to see you there!
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When: July 10, 6:30 PM
Where: IDAGIO Tempelhofer Ufer 17, 10963 Berlin
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Please RSVP here:
https://www.meetup.com/de-DE/LTUX-Berlin/events/251794364/?

25/06/2018
by stef
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Look after yourself.

26/05/2018
by stef
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What is my job in one sentence ?

It’s not that easy to describe, really. I just spontaneously set myself a 15 min timeframe to write down what I actually say to others when I try to explain what I am doing for a living. I call myself an “experience strategist”. You can also say “user experience strategist” or “user experience designer”, but often, users are also customers. And I have a broad understanding of “user experience”, which means I do not narrow it down to the usage of digital products but also to the interaction with the whole organization behind the product and the holistic perception which is generated by interacting with the company/organization (through their website, app, insert “touchpoint” of your choice here).

This is really the core which came out of the long description:

We consult companies how they can reduce the discrepancy between business- and customer/user goals to ensure the business success of the company.

23/05/2018
by stef
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UX copy: Using plain language is good for your business

It’s really nearly all about perceived intentions towards a person, you can break things down to this basic thing when it comes to communication/interaction which includes also brand perception.
Don’t use jargon or internal terminology no one except insiders will understand when it comes to copywriting for your website. Good, clear, easy to read copy is good for your audience and therefore it is good for your business – simply because simple, plain language means your site, app or product is talking “human”.

It increases a) the readability and also b) – which is really important – the credibility because the usage of plain language is perceived as being transparent towards others and not hiding behind a hard to understand terminology which may be perceived as a sign to be more skeptic towards you, thinking even you may have bad intentions towards your users. (“What are they trying hiding from me? / Don’t they want me to understand?” )

Watch a good video about this topic here:https://www.youtube.com/watch?v=bAvW1A7UiYM

16/05/2018
by stef
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GDPR is good for user experience.

“In short, GDPR will make privacy a mandatory design principle–and, in doing so, may redefine the profession.”

Great article on why designers should care about the GDPR.  Because  it makes us rembember that  we are designing products for people not data/numbers  –  and that businesses should have the ultimate goal to treat their users/customers well and with respect.

Read here: https://www.fastcodesign.com/90171699/what-is-gdpr-and-why-should-designers-care

12/05/2018
by stef
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Computers are social actors, again and again

See also: https://www.guerillagirl.de/2018/05/09/google-duplex-natural-speech-pattern-its-a-human-no-its-not/